Court Case of Brown v. Board of Education

Court Case of Brown v. Board of Education The 1954 case of Brown v. Board of Education ended with a Supreme Court decision that helped lead to the desegregation of schools throughout America. Prior to the ruling, African-American children in Topeka, Kansas were denied access to all-white schools due to laws allowing for separate but equal facilities. The idea of separate but equal was given legal standing with the 1896  Supreme Court  ruling in  Plessy v. Ferguson. This doctrine required that any separate facilities had to be of equal quality. However, the plaintiffs in Brown v. Board of Education successfully argued that segregation was inherently unequal.   Case Background In the early 1950s, the National Association for the Advancement of Colored People (NAACP) brought class action lawsuits against school districts in several states, seeking court orders that would require the districts to allow black children to attend white schools. One of these suits was filed against the board of education in Topeka, Kansas, on behalf of Oliver Brown, a parent of a child who was denied access to white schools in the Topeka school district. The original case was tried in a district court and was defeated on the grounds that the black schools and white schools were sufficiently equal and therefore segregated schooling in the district was protected under the Plessy decision. The case was then heard by the Supreme Court in 1954, along with other similar cases from around the country, and it became known as Brown v. Board of Education. The chief council for the plaintiffs was Thurgood Marshall, who later became the first black Justice appointed to the Supreme Court. Brown’s Argument The lower court that ruled against Brown focused on comparisons of basic facilities offered in both the black and white schools of the Topeka school district. By contrast, the Supreme Court case involved a much more in-depth analysis, looking at the effects that the different environments had on the students. The Court determined that segregation led to lowered self-esteem and a lack of confidence that could affect a child’s ability to learn. It found that  separating students by race sent the message to black students that they were inferior to white students and therefore schools serving each race separately could never be equal.   The Significance ofBrown v. Board of Education The  Brown  decision was truly significant because it overturned the separate but equal doctrine established by the Plessy decision. While previously the 13th Amendment to the  Constitution  was interpreted so that equality before the law could be met through segregated facilities, with  Brown  this was no longer true. The  14th Amendment  guarantees equal protection under the law, and the Court ruled that separate facilities based on race were ipso facto unequal. Compelling Evidence One piece of evidence that greatly influenced the Supreme Court decision was based on research  performed by two educational psychologists, Kenneth, and Mamie Clark. The Clarks presented children as young as 3 years old with white and brown dolls. They found that overall the children rejected the brown dolls when asked to pick which dolls they liked the best, wanted to play with, and thought were a nice color. This underlined the inherent inequality of a separate educational system based on race.

Individual IMC Campaign Proposal Essay Example | Topics and Well Written Essays - 2000 words

Individual IMC Campaign Proposal - Essay Example Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing communication objectives and the organisation marketing objectives. The selection of the most effective marcomm tools in integrated marketing proposal is necessary and demanding as it reduces the resources and time required in popularising an organisation. The integrated marketing communication proposal will also incorporate the contextual analysis, background information, marketing communi cation objectives, marketing communication strategy, communication methods, most effective marcomm tools, positioning, media, campaign message, scheduling, resources, evaluation and control. Table of Contents Executive summary 1 Table of Contents 2 Background Information 3 Communication Methods 7 Message 7 Positioning 7 Media 9 Scheduling 9 Budget 11 Budget Breakdown 11 Control and Evaluation 12 To assess the achievement of the integrated marketing communication plan, the organization is planning to evaluate each objective on its own merit. The organization is as a result proposing to use daily assessments on the clients served, volunteer hours, and cash intakes to evaluate the organization’s monetary and non-monetary revenues. The managers are expected to fill the daily assessment form for evaluation and analyses by the stakeholders. The data will be compiled at the end of each month. The organization will also use survey method to evaluate the development in public awarenes s. In this strategy, the organisation intends to use previous survey report as the main baseline for the evaluation. The plan will be rated as effective if the organisation’s popularity is rated to be at least 17 % higher than the previous number. The organizers will compare and contrast the current data with the previous data to examine the success of the plan. 12 Members of the public will be given a questionnaire to fill some questions regarding the organisation’s goals and objectives. To mitigate the possibilities of printing errors and the cost of distribution, the organization will rely on online services in the analysis of the public awareness progress. The organization will also employ online services to evaluate the effectiveness of the media coverage and social media services. Online clients will be served with online questionnaires to examine their satisfaction with the organisation service delivery. In addition, the organization is intending to use Google A nalytic Free Service to collect and evaluate its post website developments. The core aim of these evaluation measures is to evaluate the success of the plan and offer the most effective improvement recommendations. 12 References 14 Background Information The core aim of having a comprehensive integrated marketing communication International Women’

GDP Growth Essay Example | Topics and Well Written Essays - 2000 words

GDP Growth - Essay Example In addition, empirically, studying crises is exigent as small samples and partial data is the only available inference. This exploration is going to look into the crises that hit the world and focus on the assessment of the effects on mortgage, credit, derivatives and insurance markets the crises had on national economies. Moreover, the study will scrutinize the stabilization policies nations used to address the destabilization of the markets. With reference to, the experiences of two countries had in the period the crises hit the nations the study will contrast the events comprehensively. Lastly, the paper will look into the precautions and role the central bank played to stabilize the business cycle (Anand et al, 2013). . The crisis Several asset price bubbles like the real estate and the credit bubble, which led to a bloated advantage in banking, caused the crises. As at know the globe has accepted the situation. The crisis had contribution to the euro area where the bubble was as prominent as it was in the United States of America. The rise of house prices and the increase on credit to sustain the lives of the citizens was evident in both Europe and USA but the Euro was hard hit as compared to the USA. For instance, the financial and corporate sectors give a higher inference as compared to the USA. ... The towering savings ratio in China for instance assisted financing a growing present account deficit in the US with no accumulation in interest rate charges. Globalization plus productivity increase, in particular the information technology, declined inflation strain, which in blend with an expansionary fiscal strategy predestined that interest rates go very low. The low interest rates plus an ample liquidity instigated the credit boom in the fiscal markets. A disregard of risk bloated the growth of the monetary sector and fashioned an unbalanced fiscal system. This underrating was due to a number of aspects. New financial improvements and overall system risks were ill understood. Evaluation authorities failed to evaluate the hazards linked with for instance, structured finance. Pro-cyclical bookkeeping values also encouraged the credit explosion in the equivalent trend. In addition, several particular policies such as the US plan to boost home tenure amplified the sub-prime mortgag e market, which resulted to a reduced credit regulation in the country. Governments and central banks have the liability of maintenance of the economic stability through appropriate administration and parameter of the monetary markets. Still, the decision-making structure in many areas was disjointed extending to a deficiency of accountability for the system-wide risks (Anand et al, 2013). . The Effect that Destabilized Credit, Mortgage, and Insurance Markets have had on National Economies The effect that destabilized credit, mortgage, and insurance market is that the crisis had on the markets was different in diverse countries. This was due to the instigators in the countries. Effect on credit The effect on credit disturbed the consumer behavior in the country. The

Characteristics of the Movie The Shinning Essay Example | Topics and Well Written Essays - 750 words

Characteristics of the Movie The Shinning - Essay Example The plot of the movie is setting the family in a haunted hotel in winter and then introducing the evil theme. This creates the best recipe for a horror movie (King 32). This paper analyzes the mise-en-scene characteristics of the movie, with emphasis on the frame, composition and design and proxemic patterns. The Frame The opening frame for the movie begins with a tracking shot of the ocean with surrounding mountains. This is a sign of an isolated area to depict confined large spaces away from the city surrounded by nature. The music gets faster parallel with the tracking shot, and slows down as the pace of the tracking shot slows. This creates nervous and uneasy feeling for the audience. There is suddenly an aerial shot of a vehicle driving, an effective camera shot as it makes the vehicle look isolated and small. The movie frame produces some aspect of denotation as the vehicle continues travelling until it approaches a blue, cold, white and grey area with a visible mansion over th e mountains (King 134). The scope and grace of the rest of the shots is hypnotic, but there is a moment prior to a low fly-by pass of a yellow car where the shadow of the helicopter capturing the scene becomes clearly visible in the lower right corner of the shot. The shots of the movie are fully academy aperture, with compositions and design for 1.85:1 purposely for projection in the theatre. The screens were marked and masked off with the ratio of 1.85:1. The helicopter shadow is visible in about four or five frames towards the edge of the masking at the 1.85:1 ratio (King 213). Composition and Design The set design and composition of the movie is epic. The movie incorporates contrasting between warm and cool colors in peak moments, including some major turning points. Lower contrast composition often precedes the heightened shots, subsequently developing some form of contrast between the shots. The interior of the movie feels mundane, yet so evil. The most dramatic weight of the film is the Overlook Hotel. The producer seems to create a perfect fusion between the interior and exterior shots. The producer uses violent color contrasts to heighten the audience’s unease feeling. One such key moment is when Grady ushers Jack into the washroom and urges him unsubtly to help his family. This scene is so intense that the audience may not notice the surrounding. The washrooms are full of stark artificial light, in sharp contrast to the ballroom with the boozy gold and warm (King 289). The pure white floor and ceiling in the washrooms accentuate the scary crimson walls. The composition and design of the movie is best highlighted at the manager’s room where Jack goes through an interview. The office is a typical 1970s office, with salmon-colored walls full with framed pictures. The office is completely different from the evil-looking washroom and the supernatural ballroom. From the set design of the office scene, it is evident that the designer took insp iration from actual hotel rooms in the American society. It seems that the producer built anomalies deliberately into the layout of the hotel to confuse the spatial awareness of the audience (King 325). A quick analysis of the plan view may reveal the drawing of the architects. The layout makes no sense, with hotel rooms open and straight onto balconies and internal windows with external light, as well as abrupt ends of the corridors. Proxemic Pattern Of the four proxemic

James Fennimore Cooper’s The Last of the Mohicans Essay Example for Free

James Fennimore Cooper’s The Last of the Mohicans Essay In James Fennimore Cooper’s The Last of the Mohicans (1992), we witnessed death, integrity, pride, love, violence and revenge portrayed through the struggle over a piece of land between the French and English in a war that took place sometime in 1757. Not only that, since the novel was written in the early 1990’s, when women’s liberation and â€Å"girl power† are the predominant themes, the author also incorporated a different form of struggle between the main characters in the novel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I will focus on the character of Alice and Cora, the two heroines in the story and will attempt to make a comparison of the two characters in light of the commonly-accepted views on what a woman should be.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Alice and Cora Munro, as portrayed in the novel, are sisters who embarked on a journey to visit their father. Their journey, as can be expected is doomed from the beginning and is fraught with violence, revenge, conflict and emotional drama. In the novel, Cora, the older sister was depicted as a strong-willed woman who has no qualms in making her own decisions. Alice, the younger sister, is on the other hand, took the role of a fragile, weak-hearted woman who is always in need of rescuing and assistance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is apparent from the start that this difference in personality will probably result in conflict between the two sisters. It is surprising though that there was no remarkable conflict as between the two sisters in the novel. In fact, it is their stark differences of personalities which kept these two sisters together. Cora, the ever reliable and brave older sister is always looking out for the welfare of her younger sister. Alice, depicting the traditional notion of femininity, graciously lets her sister and their escorts do their task of protecting her.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is also worth stressing that the personality differences between Cora and Alice extends to their physical appearance. Cora is a brunette and has a strong feature while Alice is blond-haired thereby accentuating even more her frail physical features. It seems that Cooper had in mind the traditional, stereotypical notion of weak-blond-strong-brunette syndrome when he came up with his set of heroine characters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Interestingly enough, the heroines in the novel find themselves in a complex entanglement of emotions and feelings. As can be expected, the strong-willed Cora falls for reckless Uncas while Alice, the sentimental heroine, on the other hand, captures the heart of the perfect gentleman, Major Heyward.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In sum, although Alice and Cora were portrayed as having opposite personalities and physical attributes in the novel, it also cannot be denied that in more ways than one, they are also alike. Both are loving daughters whose main purpose from the onset of the journey, is to reunite with their father. Alice and Cora while seemingly in contrast in personalities also share the same attributes inherent in all women which is the ability to love and show intense feelings toward the opposite sex. The brunette-blond contrast is not really an issue here and it is not uncommon for sisters, especially half-sisters to be totally different in physical features.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I think that James Fennimore Cooper, in coming up with the character of Alice and Cora, simply wanted to impress on his readers the two types of women and how these differences can be reconciled and co-exist in a given situation. Furthermore, in a contemporary period, women are seen as possessing diverse traits and personalities akin to Cora and Alice. The stereotyping of blonds and brunettes unfortunately has not been obliterated although, with the advent of women’s liberation, it is difficult nowadays to categorize women into two limited persona such as that of Alice and Cora. Bibliography: Cooper, James Fennimore. The Last of the Mohicans. Bantam Classics, 1826. Ebert, Roger. The Last of the Mohicans. Chicago Sun-Times 25 Sept. 25, 1992. Kempley, Rita. The Last of the Mohicans. The Washington Post. 25 Sept. 25, 1992. â€Å"The Last of the Mohicans: Summaries and Commentaries.† 8 July 2008 http://education.yahoo.com/homework_help/cliffsnotes/the_last_of_the_mohicans/56.html.

Development of Breast Cancer Campaign

Development of Breast Cancer Campaign Explain the rationale for the poster and evaluate approaches to communicating a health message. Kartsonaki Christini-Olga Communication in the Helath Care Context INTRODUCTION The main goal of many campaigns is to give priority on increasing early detection and probable prevention of a disease (Jacobsen Jacobsen, 2011). Patient postponement of asking for medical help after discovering symptoms is an important factor that leads to late stage diagnosis. Low cancer awareness (including knowledge about cancer symptoms, fear of cancer development, risk factors, treatment effectiveness or early detection results) is cultivating risk for patient delay (MacDonald et al, 2004). Campaigns that focus on public cancer awareness had been associated with progress in raising awareness and establishing early diagnosis of cancer, but the long-term benefits were dubious. Absence of evidence regarding the effectiveness of interventions in an effort to promote cancer awareness is hindering development of policy and local action (Austoker et al., 2009). Knowledge of screening, screening uptake and self-checking behavior – for example breast checking (including breast s elf -examination) or testicular checking – may be considered to be important elements of cancer awareness. Breast cancer is the most frequently occurring type of cancer that imperils women in the Western world. It is estimated that today one out of nine women are affected by the disease. When it comes to age, the disease affects all age groups from 20 to 90 years. Chances a woman gets infected significantly increase with age, while the risk of developing the disease quadruples after menopause. Unfortunately, 25% of cases involve young women younger than 45 years (www.bcactionfund.org). One conjecture of the research findings in this paper is that well-established health campaigns may lead to positive results if they point to outcomes other than increased diagnoses. For example, intensifying fundraising options or enabling support groups for patients. Promoting early detection of chronic diseases that results in more effective, is associated with higher survival rates (Eyre, 2004) and inexpensive treatment at an early stage (Cohen, 2008), should be a significant public health field. CAMPAIGNS FOR BREAST CANCER Although efforts to increase awareness of breast cancer can be started about 1913, no ongoing organized efforts to increase breast cancer awareness existed until the mid-1970s, when a number of small advocacy groups began to publish information about treatment options and services (Lerner, 2002). The National Breast Cancer Awareness Month (NBCAM), as event were established in October 1985 and is a high –profile nationwide campaign (Catalano, 2003). Its’s primary goal is to encourage regular breast examination so that disease can be diagnosed at an early stage. Moreover breast cancer funding continues to be a priority area for the federal government (Jacobsen Jacobsen, 2011). An increasing number of voluntary organizations, governmental agencies, and private corporations have sponsored various events like â€Å"wear pink† bracelet that show encouragement and support for those affected by breast cancer. Media coverage of breast cancer has increased markedly in rec ent years, and October months have received substantially more coverage than other months. Free or reduced cost mammograms have been offered to low-income and uninsured women (MMWR, 2005). Other campaigns include interventions as public education programmes to increase cancer awareness (Blumenthal et al, 2005; Skinner, Arfken Waterman, 2000). Educational programmes delivered in small groups increase breast cancer knowledge and screening uptake and promoting message dissemination to others in the social network . Multimedia programmes have been created to promote cancer knowledge and self-checking using posters, leaflets and shower gel in workplaces, health clubs and leisure centers (McCullagh, Lewis, Warlow 2005). Although mass media health communication strategies can effectively promote health education, and influence health awareness, decisions and practices (Haider Kreps, 2004), interpersonal communication channels are regarded as highly influential to persuade people to change health related behaviors (Yanovitzky Blitz, 2000).All the above trials were heterogeneous in terms of nature of intervention, populations and outcomes measured and therefore there are limited evidence of effectiveness of interventions to promote cancer awareness. There are good evidence that Breast Cancer Awareness Month in the United States promotes diagnosis of breast cancer at an early stage (Catalano et al, 2003; Gabram et al, 2008). POSTER- METHODS The poster communication channel consists of the main message that is summed up in the phrase â€Å"why should your life be hanging by a thread†, which is being projected and filtered through a mixed cognitive and affective message strategy. A cognitive message strategy is using reason to present arguments or facts to an audience that require cognitive processing. The main purpose of a cognitive message strategy is to create an advertisement that will have an impact on people’s beliefs or knowledge and suggest potential benefits. In the specific case of the breast cancer poster, the product is the examination and the benefit is prevention and reduction of the risk of cancer manifestation. The intention of this strategy is to present the audience with rational pieces of information about a product or service and then to motivate them to develop a positive feeling about that product (Clow Baack, 2007, p.201). In the poster the cognitive message strategy can be located within the risk information that is being presented with a ratio in relation to the number of women who develop cancer during their lifetime in Greece. We found some evidence that tailored print information was more effective than general information; tailored information increased average cancer knowledge scores by about 11% compared with no information and 4% compared with general information (De Nooijer, Lechner, Candel de Vries, 2004). Tailored print information modified attitudes towards paying attention to and seeking help for symptoms only very modestly compared with no information (de Nooijer et al, 2004). The second part of the poster method is the affective message strategy. This kind of approach attempts to evoke feelings or emotions and identify them with the product. Affective strategies are causing emotions that lead the audience to act favorably towards the presented good or service and subsequently affect their reasoning process (Clow Baack, 2007 p.203). The breast cancer poster is making an attempt to elicit powerful emotions and generate positive attitudes and decisions. People subjected to the message become more prone to choose examination and reduce that way the risk of being affected by cancer. The word â€Å"life† in the message is very powerful and demonstrates the positive side of affective message strategy. Emotional advertising is used here in combination with framing of risk strategy (negative frame). Switching from positive to negative feelings leads to the establishment of a more substantial emotional framework in which the audience feels compelled to make a decision. The emotion that is usually associated with risk is anxiety (Joffe, 2003). Anxiety, worry and fear are generally perceived as the intermediate goal of many risk communication efforts and in particular, public health communications (Lynch de Chernatony, 2004). Although the primary target is preventative behaviour, the feelings of anxiety, worry and fear are considered to be an essential part of the motivation initiation process. In the poster this is being presented with help of the visuals. A woman that has lost her breast makes people think about what they have to lose and re-evaluate their health priorities. The poster uses moderate fear to induce a certain amount of stress to the audience, because an existing anxie ty level can influence the effect of the message. High fear has been proven to be the least effective leading to blocking of information and inhibition of action. Moderate fear is the most effective (Mc Guire, 1968). In order to develop an effective communication framework, the poster features an unknown woman. A celebrity may be likeable or attractive, but he or she may not be viewed as trustworthy. Trustworthiness is the degree of confidence or the level of acceptance the audience places in the spokesperson’s message. A trustworthy spokesperson helps people believe the message. Likeability and trustworthiness are highly related and in that sense, anonymity eliminates the risk of failing to deliver the message due to a bad selection of a celebrity. At this point, use of the principle of similarity is being made. An ordinary every-day woman is someone people can relate to. The audience is more inclined to be influenced by a message delivered by a person who is somehow familiar. To take this even further, the appearance of an average person, helps overcoming the obstacle of optimistic bias. The optimism bias (also known as unrealistic or comparative optimism) is a cognitive bias that causes a person to believe that they are less at risk of experiencing a negative event compared to others. Taylor and Brown (Joffe, 2003) assert that 95% of the population exhibit unrealistic optimism in relation to a range of risks (Weinstein Klein 1996). A certain amount of flexibility in accommodating the needs of participating community is important for ensuring intervention integrity and can ultimately influence the effectiveness of the intervention. It is important to design and implement an advertising process that will help both researchers and communities understand each other’s perspectives, minimize the barriers of access to the specific service (examination) and ensure that the goals and priorities of both parties are met. In the poster this criteria is met in the informational piece about free examinations in Aretaiio Hospital (Westmaas, Gil-Rivas Silver, 2006). The poster is based on the Health Belief Model (HBM), which was developed in the 1950’s to predict individual response to, and utilization of, screening and other preventive health services. Accordingly, the response and utilization of disease prevention programs will be predicated on an individual’s perceived seriousness of the disease, severity of the disease, perceived benefit of services and barriers to accessing such service (Airhihenbuwa Obregon, 2000). In general the HBM is a rational-cognitive model and assumes a rational decision-maker. Most adolescents, and many adults, do not seem to approach the breast-cancer issue from such a logical perspective, but seem quite capable of discounting risks and optimistically perceiving themselves as invulnerable to harm. (Freimuth, 1992, p.101).The HBM which has been widely used to frame research studies related to the prediction of health-related behaviours in relation to health belief patterns, was selected as the frame of reference for the current study of Greek women’s breast cancer screening behaviours (Becker, 1974). Women’s self-reported breast cancer knowledge, attitudes, behaviors, and perceptions of support, and the components of the HBM (perceived susceptibility, perceived benefits, cues to action, self-efficacy) were explored in this campaign (Sadler et al., 2007). The poster will be located on apartment billboards, n clinic waiting rooms, on pharmacy walls to maintain visual consistency (Clow Baack, 2007). Repeatedly seeing a specific image or visual display helps embed it in long-term memory. The final principle is to create an effective flow Except for the above poster, leaflets will be distributed at street events and the direct communication will be used due direct mailing to promote breast cancer screening, street promotion, outbound calls to women who signed application forms at the street promotions, small group educational sessions (Park et al., 2011).Therefore the interpersonal communication will be boosted with street promotions, direct mail-outs, and promotion of specialists’recommendations (Slater et al., 2005). Direct mail interventions may represent a more promising population-based strategy for promoting cancer screening including mammography. It is also a relatively efficient and inexpensive way to reach individuals in their homes, including people not typically exposed to mass media (Park et al., 2011). CONCLUSION More research is needed to evaluate the extent to which campaigns lead to cumulative increases in public awareness and year-round behavioral changes, to identify which types of awareness campaigns are most successful in achieving various well-defined outcomes, and to examine which segments of the population are most responsive to different types of awareness campaigns. REFERENCES Austoker, J., Bankhead, C., Forbes, LJL., Atkins, L., Martin, F., Robb, K., Wardle, J., Ramirez, AJ. (2009). Interventions to promote cancer awareness and early presentation: systematic review. British Journal of Cancer, 101, S31–S39 Becker, G. S. (1974). A Theory of Social Interactions. Journal of Political Economy, 82 (6), 1063-1093. Blumenthal, D.S., Fort, J.G., Ahmed, N.U., Semenya, K.A., Schreiber, G.B., Perry, S., Guillory, J. (2005). Impact of a two-city community cancer prevention intervention on African Americans. J Natl Med Assoc, 97, 1479–1488. Catalano, R., Winett, L., Wallack, L., Satariano, W. (2003). Evaluating a campaign to detect early stage breast tumors in the United States. European Journal of Epidemiology, 18, 545-550. Clow, KC. Baack, D. (2007). Executional Framework. Integrated Advertising, Promotion, and Marketing Communications. Third Edition. Pearson Education. 196-221 Cohen, J.T., Neumann, P.J., Weinstein, M.C. (2008). Does preventive care save money? Health economics and the presidential candidates. New England Journal of Medicine, 358, 661-663. De Nooijer, J., Lechner, L., Candel, M., de Vries, H. (2004). Short- and long-term effects of tailored information versus general information on determinants and intentions related to early detection of cancer. Prev, Med 38, 694–703 Eyre, H., Kahn, R., Robertson, RM., ACS/ADA/AHA Collaborative Working Committee. (2004). Preventing cancer, cardiovascular disease, and diabetes: a common agenda for the American Cancer Society, the American Diabetes Association, and the American Heart Association. Stroke, 35 1999-2010. Freimuth, V.S. (1992). Theoretical Foundations of AIDS Media Campaigns. In: Edgar, T., Fitzpatrick, M.A. and Freimuth, V.S., Eds., AIDS: A Communication Perspective, Lawrence Erlbaum Associates, Hillsdale, 91-110 Haider, M., Kreps, G.L (2004). Forty years of diffusion of innovation: Utility and value in public health. Journal of health communication, 9 3-11 Jacobsen, GD Jacobsen KH. (2011). Health Awareness Campaigns and Diagnosis Rates: Evidence from National Breast Cancer Awareness Month. Journal of Health Economics, 30 55-61 Joffe, MM. (2003). A Case-Control Follow-up Study for Disease-Specific Mortality. Biometrics, 59,(1) 115–125 Lerner, BH. (2002). Breast cancer activism: past lessons, future directions. Nature Reviews Cancer, 2 225-230. Lynch,J. de Chernatony, L. (2004).The Power of Emotion: Brand Communication in Business-to-Business Markets. Journal of Brand Management, 11(5) 403–42 MacDonald, S., Macleod, U., Mitchell, E., Weller, D., Campbell, N., Mant, D. (2004). Factors Influencing Patient and Primary Care Delay in the Diagnosis of Cancer Project. Final report to the Department of Health: Glasgow, Scotland McCullagh, J., Lewis, G., Warlow, C. (2005). Promoting awareness and practice of testicular self-examination. Nurs Stand.,19, 41-9. Mc Guire I,E. (1968). The Origin of Newtons Doctrine of Essential Qualities. Centaurus, 12(4), 233–260 MMWR. (2005) National Breast Cancer Awareness Month. Morbidity and Mortality Weekly Report, 54, 981. Park, K., Hyun Hong, W., Yeon Kye, S., Jung, J., Kim, G., Park, HG. (2011) Community-based intervention to promote breast cancer awareness and screening: The Korean experience. BMC, 11, 468 Skinner, C.S., Arfken, C.L., Waterman, B. (2000) Outcomes of the learn, share live breast cancer education program for older urban women. Am J Public Health, 90 1229–1234 Slater JS, Henly GA, Ha CN, Malone ME, Nyman JA, Diaz S, McGovern PG: Effect of direct mail as a population-based strategy to increase mammography use among low-income underinsured women ages 40 to 64 years. Cancer Epidemiol Biomarkers Prev 2005, 14(10):2346-2352. Yanovitzky, I. Blitz, C.L. (2000). Effect of media coverage and physician advice on utilization of breast cancer screening by women 40 years and older. Journal of health communication, 5 117-134 Weinstein, N. D., Klein, W. M. (1996). Unrealistic optimism: Present and future. Journal of Social and Clinical Psychology, 15, 1–8. Wellings K, Macdowall W: Evaluating mass media approaches to health promotion: a review of methods. Health Education 2000, 100(1):9. Westmaas, JL., Gil-Rivas, V., Cohen Silver, R. (2006) Designing and Implementing Interventions to Promote Health and Prevent Illness. 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Aalysis of London by William Blake :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"London† by William Blake is an emotional tale of man who is going though a crisis in his life and has found himself walking through the streets of London. It leads readers to believe that something has happened which led this man to go on a long walk along the Thames River. The last line of the poem, â€Å"And blights with plagues the Marriage hearse† tells the reader that something has happened between this man and his wife.   Ã‚  Ã‚  Ã‚  Ã‚  As this man is walking, he describes what he sees on people’s faces. It’s not a very upbeat description, â€Å"And mark in every face I meet†¦.Mark of weakness, marks of woe.† It’s like since he is in this miserable place in his life that he thinks everyone else is sad and miserable too.   Ã‚  Ã‚  Ã‚  Ã‚  This poem makes the reader think about a deeper meaning. Blake has a way of using words to describe the situation in a more emotional sense. Through a man, a chimney-sweeper’s and an infant’s cry, it shows an inner pain he carries. But goes off when he mentions a blackening church and bloody palace walls. Makes you think that he’s a confused person or that he is just setting his surroundings.   Ã‚  Ã‚  Ã‚  Ã‚  He compares a Harlot’s curse to a new-born infant’s tears, which gives the reader the impression that he always thinks the worst of every situation. But the last line of the poem makes you think he’s going through something with his wife because he talks about a marriage hearse. A hearse represents death and so it could possibly mean the death of the marriage or the death of his wife in general.   Ã‚  Ã‚  Ã‚  Ã‚  Although he describes the marriage hearse, he talks about a mind-forged manacle that he hears in which doesn’t fit in with the rest of the poem.